The most stupid slogans in Russian advertising. The most stupid slogans in Russian advertising Unsuccessful slogans

Bright Side has put together a selection of the best Russian advertising slogans. It includes not only slogans created by advertisers in the era of modern capitalist advertising that began 20 years ago, but also favorite and eternal slogans of the Soviet era, elegant and competent localizations of Western slogans.
The study was based on a variety of criteria, such as whether the slogan somehow became a catch phrase and how actively it was used in Russia, the creative value, the fame of the author, the use of the possibilities of the Russian language. Some slogans made it to this list solely for many years of service and the steadfastness of advertisers.

The best slogans of Russia

Peace, friendship, chewing gum! (Rotfront, 1957)
There was no better nipple and is not, ready to suck until old age (copywriter - Mayakovsky)
There is everything (Yandex, author — Yandex team)
The World History. Bank Imperial
Demand topping up beer after settling foam (Restaurant "Glavpivprom")
Sometimes chewing is better than talking (Stimorol)
Pay your taxes and sleep well (Tax Police)
M&M's. Melts in your mouth, not in your hands
There is an idea - there is IKEA
Your pussy would buy Whiskas
It's time for you and it's time for you to conclude agreements with the fan factory (MOVEN).
Vote or lose (Yeltsin's 1996 election campaign)
Snickers. Don't slow down - snickers
Prices are just o*uet (Euroset)
Russia is a generous soul
That's why they don't bite (Moskitol)
He is so alone (Tinkoff)
Tanks are not afraid of dirt (KAMAZ)
Fly with Aeroflot
This is not a dream, this is Sony
Take a break - eat Twix

Also worth noting are retro slogans:

It's time for everyone to try how tasty and tender crabs are (Glavryba)
Nowhere but in Mosselprom
Keep money in savings banks
NPO "Alternativa". With all the richness of choice, there is no other alternative.
Who goes where, and I'm in the savings bank
Stole? Should have put Clifford
Hopper Invest. Great company!

3 best slogans of the cellular communication industry:

MTS. People says
Beeline. Live on the bright side
Megaphone. The future depends on you

The best car slogans

Free — Volvo
Volga. You surprise me
Lada Priora. On all roads of the country
GAS. Russian cars
Daewoo. Get your favorite
Mazda. How dare you
Toyota. Manage dream
Nissan. Exceeding expectations
Lexus. The pursuit of excellence
Skoda. Simply brilliant

Beer

Ovip Lokos. In the name of good!
Baltic. Where Russia
Patra. Beer with cork
Who is following Klinsky?
Golden barrel. We need to meet more often
Solodov. Responsible for quality
Doctor Diesel. We are so different, and yet we are together
Stella Artois. Perfection is priceless.

Beverages

Sprite. Don't let yourself dry out!
Fanta. Pour in!
Invite. Just add water
Red Bull
Pepsi. Take everything from life
The new generation chooses Pepsi
Hershey Cole. Taste of victory!
It's good to have a house in the countryside
Mirinda. Life is good when you drink slowly
Rich. Life is a good thing. Anyway
May tea is my favorite tea
Hello. Live orange juice

Hygiene and cosmetics

Pampers. Toddlers inspire
always. Speaks your body language
Be sure. Wear Libresse.
Kleenex is soft like velvet!
Clear Vita Abe. No dandruff
Take care of yourself. Garnier
Millions of germs will die (Domestos)
Rexona. Will never let you down
Orbit. The most delicious protection against caries
Everyone is in awe of you, and you are from Maybelline
Ax. Full Ax Effect
Gillette. There is no better for a man

Clothing and footwear

Ralph Ringer. Twisting the earth
Savage. Freedom to be yourself
camelot. Leave your mark
From Paris to Nakhodka "Omsa" - the best tights!
Eco. Shoes for life

Insurance

Rosno got it!
Insurance group Spassky gates. Like behind a stone wall
Rosgosstrakh. Did everything right!
Renaissance Insurance. The art of remembering the future
Ingosstrakh pays. Always.

Sweets

Mars. Everything will be in chocolate
Rondo. Fresh breath makes it easier to understand
Mentos. fresh decision
Everyone loves Mamba. And Serezha too!
Chewits. Chew don't worry
Skittles. Do not sour - hang on the rainbow
Dirol Kids. Now banana!
Bounty. Paradisaic delight
juicy fruit. Already want!
juicy fruit. Full Banana!
Nuts. Charge your brains
Snickers. Ate - and the order!
Wispa. It's all about the magic bubbles
Milk tastes twice as good if it's Milky Way!
There is time. There is a Meller
Tic Tac. Sweetness and freshness in just two calories

Media

Echo of Moscow. Listen to the radio, the rest is visibility
TNT. Feel our love
TV channel Sport. Not a day without sport
Russian radio. Everything will be fine
Kommersant. For a real merchant - 15 years is not a term

Retail

Crossroads. Move on to the best
Technosila. We know people, we offer solutions
El Dorado. Home of low prices
Company Party. Out of politics! Out of competition!
Technosila. Common Sense Stores
The Snow Queen. Where do you dress?

Technique

Indesit. We work, you rest
Reliable home appliances exist. Proven by Zanussi
Sony. CD and listen
Philips. Let's change life for the better
Tefal. We care about you.

Snacks

BEERka. Delivered to beer
Pringles. Having tried once, I eat now
Chester loves Cheetos
Yum-yum, buy Mikoyan.

Food

Russian sea. Fish favorites
Samych himself. Dumplings without haste
People love Doshirak
Knorr - tasty and skorr!
Gallina Blanka - bul bul
Canned Green Ray - opened and eaten
Danissimo. And let the whole world wait

pharmaceuticals

Nazivin. For noses and spouts
There is a hurricane in the stomach - take Espumizan
Bromhexine. When kids cough, a blue bear will help them!

Other

Aeroflot. Easy to get up
Telemarket. We sit and the money goes
Bridgestone. Victory over the road
Once Persil, Always Persil
Purity - pure Tide
Erich Krause. Feel-good work
Oblomov restaurant. The Complete Collection of Pleasures
Fun and delicious at McDonald's
Pedigree. Sign of care and love
Bzzzz, bzzzz, Suprimex!

Slogan criteria
Strict compliance with the brand line
the slogan should take into account all aspects of the marketing strategy and be part of it
memorable
easily reproducible, excluding confusion in words, having a good and simple rhythmic pattern
Gone to the people
Conciseness
Takes full advantage of the language
literate, pleasant, interesting turns of speech
Phonetics
harmonious sound, ease of pronunciation
rhythm
Having a simple, pleasant rhythmic pattern
Contrast
allows you to stand out from the competition
The presence of a second bottom
The slogan, understood in two ways, while the "second bottom" does not contradict the main message, but positively complements it.

Background information about the study

Types of slogans:
On the subject of promotion:
. Commodity - appeal to the rational side of the target audience through arguments. Its task is to convey to the consumer the main difference, the advantage of the product over others, to create a certain emotional attitude of the consumer to the product or its quality. As a rule, the questions are answered: What is a product? What product? Who/what is the product for? What is its advantage? What should the buyer do?
. Image - to feelings through emotions. They are aimed at increasing the recognition of the company, brand with an emphasis on any common feature in the company's activities, which applies to all products or services. They offer a potential client to feel a certain atmosphere and draw the necessary analogies with the advertised product.
Linked to product
. Related − Includes product names. Such a slogan is inseparable from the name. "Your pussy would buy Whiskas"
. Attached - correlate with the name rhythmically and phonetically. "Gillette. There is no better for a man”;
. Free - they are self-sufficient and independent. “Take everything from life”, “The aroma that brings together”. Just do it.
By volume
. Corporate/slogan mission - Once and for all. “If there is an idea, there is Ikea” (Ikea).
. Promotion - Promotes a limited-time promotion. Does not contradict the values of the corporate slogan. "For the most important people" (Ikea. Promo collection of children's furniture).
By shape
slogan-news - "Bond. Brook Bond. Now in tea bags! "The legend returns!" (Yamaha)
slogan-question - "Would you say I have no taste?" (Winston) or "Does perfection need advertising?" (BMW)
slogan-stating - “Our skin loses ½ of water. Every day" (Vichy) or "Milk tastes twice as good if it's Milkyway"
slogan-engagement — “Fanta. Get in!”
step-by-step solution slogan - “50 steps to your new Ford” or “I saved up money in the savings bank, bought a ticket to the resort”
Q&A slogan: “They say you can’t buy health. Members of our club know that this is not so” (Word Class) or “Do you want to lose weight? Ask me how! (Herbalife"
joke slogan - “We do not have regular readers” (advertising for a newspaper of vacancies).

Sometimes large corporations launch their advertising campaigns before doing deep research on the main slogan or product name. From time to time, this gives rise to serious mistakes, even to complete failures in product promotion. Twelve most popular examples of bad slogan choice.

12. Scandinavian vacuum cleaner manufacturer Electrolux used the following slogan in an American campaign: "Nothing Sucks like an Electrolux" ("Nothing sucks like an Electrolux").

11. Clairol introduced a curling iron called "Mist Stick", and discovered that in Germany the word "mist" (haze, haze) is a slang replacement for "manure" (dung). Few people wanted to use the "dung stick".

10. Coors Brewing Company translated its slogan "Turn It Loose" ("Relax") into Spanish, where it sounds like "Suffer from diarrhea."

9. The Pepsi slogan “Come Alive With the Pepsi Generation” (Live with the Pepsi generation) was translated into Chinese as “Pepsi Brings Your Ancestors Back From the Grave” (Pepsi will get your ancestors from the graves).

8. When Gerber started selling baby food in Africa, it used the same packaging as in the US - with a smiling baby on the cover. They later found out that due to the low literacy rate (many people can't read) in Africa, companies tend to put what's inside on the cover.

7. Colgate introduced a paste in France called Cue, which coincidentally coincided with the name of a famous porn magazine.

6. Frank Perdue's chicken slogan "It takes a strong man to make a tender chicken" was translated into Spanish as "Only an excited man can make a chicken love."

4. A Miami T-shirt manufacturer promoted the Pope's visit to the Spanish market with the slogan "I saw the Pope" (el Papa - I Saw the Pope), which in Spanish sounded like "I Saw the Potato" (la papa - I Saw the Potato).

3. Dairy Association with their super-successful "Got Milk?" decided to promote itself in the Mexican market. They soon realized that their slogan in Spanish meant "Are you breastfeeding?".

2. General Motors failed to sell the Nova in Central and South America. In Spanish, "No va" means "Do not go."

1. The name "The Coca-Cola" in China was first read as "Kekoukela", which meant "Bite the wax tadpole" or "Horse stuffed with wax", depending on the dialect. After discovering this, the company conducted a study of 40,000 characters to find a phonetic equivalent to their name, and came up with "kokoukole", which means "Happiness in the Mouth".

The best in the world

Impossible is nothing / The impossible is possible

Drinks and sweets

Coca Cola

Always Coca Cola / Always Coca Cola, 1990s

Schweppes

Schhh! You know who?/Shhh! You know what?

Rich Juice

Life is a good thing. Anyway

Restaurant "Glavpivprom"

Require topping up beer after settling foam

"Klinskoe"

Who is following Klinsky?

Give me a break! / I need a break! (play on words - a piece of chocolate)

Have a break - have a Kitkat

Take a break - eat Twix

milky way

Milk tastes twice as good if it's Milky Way!

Rotfront, 1957

Peace, friendship, chewing gum!

The most delicious protection against caries

Mamba

Everyone loves Mamba. And Serezha too!

McDonald's

I "m lovin" it / That's what I love

Danissimo

And let the whole world wait

Your pussy would buy Whiskas

Cars

KAMAZ

Tanks are not afraid of dirt

We keep your promises / We keep your promises

Toyota. Manage dream

Tax police

Pay your taxes and sleep well

Yandex

There is everything

Maybelline

Everyone is in awe of you, and you are from Maybelline

Gillette

There is no better for a man

Euroset

The prices are just f*cking

master card

There are some things money can "t buy. For everything else, there" s MasterCard / There are things that cannot be bought. For everything else, there is MasterCard.

Or, as Soviet cinema suggests:

Keep money in savings banks

Indesit.

We work, you rest

We care about you.

UTair airline (former Tyumenavitrans)

UTair. We fly wherever there is sky!

Read the Burning Bush and Service 01 Moscow Fire Service

Your legs will walk like a Swiss watch

Your ass is smiling Sudocrem.

Taxi Saturn - we fight for each client!

Shop "Versana" - there is always something cheaper

Your teeth choose "Rus"! dental clinic

The quality is super. Price - very even! "Astera", shop

Vo!logda vodka Feast. In! "Feast", vodka

Date with yourself "Perfect cup", coffee shop

Not a hoe, but "Metis"! "Metis", gift shop

If Ivan drank it, then you need to drink Ivan Poddubny, dairy products

Serenata tights. Cheer him up. "Serenata", women's tights

Don't give a damn about dumplings! "Three Little Pigs", dumplings

“Noble” eggs will let you get used to the royal role! "1st Minsk poultry farm"

Prices are low, like golden pancakes "Pyaterochka", Grocery chain

I'm tough as an eggplant! Buy Tan Ayran

Oval - yum! Mikoyanovsk Meat Processing Plant

Lose no time - waste years "Mirra-Lux", cosmetics

Now I am happy with life again, my hearing has returned to my hearing aid! "Melfon", hearing correction center

Let's not let each other die in the beauty salons "Charm"

Ate a banana - saved the world "Bonanza"

And now we eat Tyoma! Baby food

In firewood with vodka Drova vodka

He is like me, only TRUST bank

Taste the wind "Cranes", vodka

If the individual is twisted, Chondroxide helps

Don't let the remote cool down "Your TV", cable TV

Your strength is in our eggs! Soyuz, poultry farm

PriKlin "Klinskoe", beer

Hairdryer that does not dry "Panasonic"

Toilet - the face of the hostess! "Harpic", product for plumbing and tiles

Gallina Blanca - bool bool! Gallina Blanca

Triaktivnenko Imunele Tune in for cleansing! Danone Activia

Overtaken by the ubiquitous toilet? Gentos

Flatulence has no chance! Espumizan

Mister Proper is more fun, the house is clean 2 times faster! Mr.Proper

Your hippos don't get tummy ache Plantex

Freshness Stimorol Ice

Bright taste of your circle Beer Warsteiner

The Look That Kills L`Oreal Mascara

Spend time with your friends, not with an "O.B." tampon.

What it is

An advertising slogan is a short motto of a company or product that conveys the main idea of the entire advertising campaign. The word "slogan" itself means "slogan", "call" or "slogan" in translation from English. This short phrase carries a huge meaning - with the help of it, the manufacturer expresses the main idea or the purpose of his entire slogan is also to increase brand awareness, its image and prevalence among consumers.

Problems of creating a slogan

As can be seen from practice, many manufacturers and sellers of goods face problems when creating their own recognizable motto. It often happens that an advertising call simply does not work, is not remembered by buyers and, therefore, does not make sense. In this regard, not all companies undertake to create a slogan, and in this case, advertising of a certain product or company is presented differently each time. Meanwhile, a properly developed slogan means quite a lot - it allows you to make the product easily recognizable, memorable, supports the image of the company and the brand that it represents.

Slogan for advertising: how to create

Experts in the field of advertising and PR say that there are several rules that should be followed when creating slogans. First of all, this phrase should be memorable. That is, an associative array is created when the buyer, hearing a specific set of words, imagines a brand or product in whose advertising this phrase is involved. In addition, the company's motto should be easy to pronounce - do not clutter it up with long phrases and words that are difficult to understand. Ideally, the slogan consists of 2-4 words (sometimes 6 can be used). This is convenient not so much for attracting attention, but for perception and memorization.

If the motto is too long, no one will read it to the end in printed form. The use of rhyme has an extremely favorable effect on perception - a rhymed text will firmly plant itself in the buyer's head, especially if you use it constantly and many times. Figurative phrases and turns of speech involve the imagination of people, and this is very beneficial for the manufacturer. For example, in an advertisement for one of the dental clinics, a guarantee of 10,000 candies was indicated. A kind of mountain and a lot of candy wrappers immediately appear in the imagination - such an image is easy to remember. Naturally, the more fully the created phrase meets all these requirements, the more success can be expected from it.

Which words are better not to use

Another of the main conditions that a slogan for advertising must meet is originality. This is very important, because there are a number of words that are already so beaten and used that they simply do not affect buyers in any way. These include several nouns: idea, choice, sight, taste, sensation, harmony, dream, decision, quality, color, aroma, delight, secret, bliss. Adjectives that are also no longer effective are exclusive, correct, true, valid, unique, unique, special, impeccable, worthy, prestigious, faithful, genuine, real, unique, tested, perfect. They are so often used in advertising that they are no longer perceived by buyers as words with meaning, but simply look like a set of letters. If some of them are still used, then it is better to dilute them with original additions or unexpected meaning so that the slogan is not too banal.

The meaning of the slogan

When creating a slogan for advertising, authors can use several approaches to its meaning. For example, you can specify the functional subtleties and features of the product, declare it the best of its kind. You can emphasize the benefits for the consumer - what exactly he will receive when buying products. You can position your product as the most appropriate for a particular social, demographic or age group - using targeted advertising slogans. Examples: "Gilette - there is no better for a man", "The new generation chooses Pepsi", etc. It is good if one of the main activities of the company is indicated in the advertisement - "We connect people" for cellular communications, for example. An excellent result is given by a mention of the merits of the company or its high status - "20 years on the market", for example, or "We make sports accessible" by "Sportmaster". Some manufacturers create a certain feeling of closeness to their buyer, assuring that "You deserve it" or "Everyone is delighted with you." Be sure to take into account: the slogans of advertising companies in no case should have a dismissive or condescending tone, you can not use denial - as this will subconsciously cause rejection. The best option is to use only positive ones and which each buyer wants to attribute to himself.

Special techniques that effectively affect the consumer

In the advertising field, it is customary to subtly influence the perception of the buyer with the help of special techniques - these include a play on words. For example, when the so-called alliteration is used - all the words in the phrase consist of similar letters or each word begins with one letter - "Your pussy would buy Whiskas", "Clean - pure Tide", "Wella - you are great". goals, the technique of repeating positive words is used: "A solid bank for respectable people", "A fresh look at fresh fruits". At the same time, it is worth considering exactly where the advertisement will be used - in print media, the main load is given to the text, here the importance and meaning of each word or phrases can not be overestimated.In videos, you can perfectly complement the appeal with visuals and bright pictures.Advertising on the radio allows you to use intonation and voice - "RedBull inspiring".

Use of a neutral motto

All advertising slogans can be divided into those that speak about a specific product or activity, and those that simply represent some kind of positive call or thought: "You are always ahead of the competition", "Think positive", "We make your business prosperous" . Such phrases, on the one hand, are convenient from the point of view of re-profiling the company - they can be used in any activity, even if the company suddenly starts producing something else besides the main product, and on the other hand, they do not indicate anything and can be used by any other company. In addition, it is perceived as a set of words - such a slogan does not say anything specific about a product or service, which means that the client may simply not pay attention to it.

The best advertising slogans

The creation of advertising is a creative process, and here a lot depends not only on the implementation of the rules, but also on the talent of the creator. For example, many of the most famous advertising slogans "gone to the people" - this is a great success for the company and its product. Repeated repetition of the phrase by people at times increases the popularity of the brand. The best advertising slogans are remembered for many years, even when the product is no longer on the market. These phrases can serve as examples: "Peace, friendship, chewing gum - the Rotfront company", "Yandex - there is everything", "Sometimes it's better to chew than talk - Stimorol", "Russia is a generous soul", "Tanks are not afraid of dirt - KAMAZ "," Take a break - eat Twix ". A successful play on words is used in advertising for Volnoy - Volvo", "I have an idea - there is IKEA". In beer advertising, successful examples of slogans - "Who goes for Klinsky?", "Ovip Lokos" , "Time flies with the Fat Man" - all these phrases are well-established in the modern language and are often mentioned without reference to the brand.

Western companies usually form a new slogan for each country into which a product is imported, and on the Russian market, many products are also recognizable thanks to the slogan: "Rexona - never let you down", "Take care of yourself. Garnier", "Rondo - fresh breath makes it easier to understand ". All these advertising slogans and slogans are on everyone's lips. Due to the frequent repetition in the media, such advertising really works and motivates consumers to choose these particular products.

Errors in advertising

Unsuccessful advertising slogans, unfortunately, are quite common. For example, the slogan "If you eat dumplings, you will live forever like Lenin" or "We will put shoes on the whole country!" makes you think. from a shoe factory. Such calls sound rather strange, not every buyer will run to buy a product after such an advertisement. Sometimes errors are caused by mistranslation - for example, Pepsi launched a video in the Chinese market in which the call "Cheer up with Pepsi" was translated as "Pepsi will raise your ancestors from the grave", and one of the beer companies in America called for "Make yourself free", which translated into Spanish became "Suffer from diarrhea." Needless to say, the products were not a success. There are oddities in which a manufacturer is forced to rename a product in order to sell it on the territory of a country - for example, Visit condoms were renamed Vizit in Russia to avoid association with "hanging". Another example - when promoting the Gerber brand, Nestle did not take into account the fact that in African countries it is customary to draw only the products themselves on the packaging of products, and not people, since many in the country cannot read and are guided only by the pictures on the packaging. The company's products with the image of children and happy mothers were not in demand until the company changed its design.

Story

Slogans in advertising have been used for a very long time. In the Soviet Union, many enterprises used this method of increasing demand. For example, Vladimir Mayakovsky was involved in the creation of legendary appeals - he wrote the mottos “Nowhere but in Mosselprom”, “Comrade people! Be cultured! Don’t spit on the floor, but spit in the bins!”, “There were no better nipples suck until old age ... ".

In Western countries, slogans are used not only to attract buyers, but also parishioners to the church. For example, the phrases "Shock your mother. Go to church", "We guarantee salvation! Otherwise we will return your sins" are very popular.

In some cases, the slogan for advertising is left without translation in order to preserve the originality of the company and emphasize the main idea. Most often, this is permissible with very short phrases, the meaning of which can be guessed even without translation - for example, Volkswagen. Das Auto or Nike.

From the foregoing, we can conclude that the creation of a slogan is real creativity and a whole science, which should not be forgotten by everyone who wants to promote their product or product to the market and sell it profitably more than once.

In Russia, the time of mediocre slogans is still going on,
made up of completely erased words - "guarantee", "quality",
"low prices", "taste", "feel" and others.

In this material, we tried to collect the most dubious slogans,
by interviewing market professionals, as well as Twitter and FaceBook users.

"Build the future with the warmth of your soul."
A slogan coined for vegetable oil Sloboda. Not only
cumbersome and slovenly uses a metaphor (the warmth of the soul is not a building
material), but also unsuccessfully expresses USP - what does butter, mayonnaise have to do with it?
and margarine?

"Oh, how refreshing!"
This slogan went to the people as a synonym for bad taste and delirium with a slight
hands of Inna Kochetova, vice president of marketing at Ochakovo. Inna, daughter
President of the company, personally engaged in advertising, maintains a blog and often talks about his successes.

"The Refreshing Lightness of Being"
. Kvass "Veranda" of the company "Ochakovo", intended for
for the premium segment, is advertised under this slogan. Is
a corrected title of Milan Kundera's famous book The Unbearable
lightness of being”, but it makes no sense. Because the lightness of being (i.e.
easy and carefree life) cannot be refreshing.

"Feel the feeling of cleanliness"
. The slogan of Procter & Gamble's Shamtu shampoo
is the apotheosis of sophisticated attempts by copywriters to come up with a new
variation on the theme "feel" and "feel". The slogan is redundant and ridiculous.

"Because you can't see your eyes on the phone"
. As part of the "Aromagia Brings Together" campaign by JWT Russia at Jacobs coffee
there was a slogan. As planned, he was supposed to convey the value
personal communication compared to telephone, but as a result it turned out
clumsy and evokes thoughts of biomechanical experiments.

"Extend Speed"
. Slogan from McCann Erickson Russia for MegaFon. This is nonsense
for beauty. Probably meant to extend the time when you can
be online at high speed. Reduction and simplification of the essence and led
to the appearance of the inexplicable and impossible.

"Ovalchik - yum!" and "Yum-yum, buy Mikoyan."
Mikoyanovsk Meat Processing Plant used in advertising communications
the words "yum" and "yum-yum", which are perceived only by some
mothers of small children and, in fact, small children. At
the vast majority of adults have long developed a persistent
idiosyncrasy for lisping. In addition, the rhyme "yum - mikoyan" is very
is doubtful, and the expression "oval - yum" is another bright example
complete nonsense.

"For those who are well married."
Under this slogan, Sloboda mayonnaise is being advertised this year,
which is positioned as a product that is bought for their husbands
caring and loving wife. Apparently, it means "married successfully", but in
the desire to preserve the childish immediacy of the child from the video,
the authors of the campaign received such a strange option.

"We care what matters to you."
McCann Erickson Russia has launched a new campaign for Sberbank.
Instead of a slogan with a playing composition, as, in all likelihood,
it was assumed that the result was a clumsy chopped construction.

"Best friend of mouths."
Also McCann Erickson. Dirol pillow girlfriends have been replaced
to Rothville after several years of successful exploitation of the image of two
girls in white working in the oral cavity. The Rothville concept was
presented under a physiological and repulsive slogan, and when
girlfriends returned to the TV screens, many breathed a sigh of relief.

"Once Persil - always Persil."
The authors of this stunning slogan in its ambiguity
washing powder Persil, unfortunately, are unknown to us. And this slogan
has long been a proud response to the common folk phrase "Once
- not ... "Russian reality does not forgive the use
in communications hints at sex.

"Otmochitos in the style of Cheetos."
The previous slogan "Chester loves Cheetos" was almost perfect
in terms of phonics and style. However, BBDO Moscow decided to change
strategy, attracted Dima Bilan to advertising, and as a result
the public was taken aback by the strange word "otmochitos" and completely
unclear positioning.

"Don't let the smell of sweat brand you."
Long slogans rarely succeed, and in the case of the scandalous
Rexona campaign adapted by Lowe Adventa, the slogan
drew an analogy with branded cattle, further reinforcing the connection "Rexona called me a pig" in the minds. campaign
Remember, we had to turn back very quickly.

"You are what you look at."
The cable television operator Akado-TV completely in vain compared a person with a television program.

“Wake up, comrade? Worried about cash?
This slogan was used by Yekaterinburg SKB-Bank in its outdoor
post-crisis advertising. But street slang and financial services hardly
compatible.
Also, the most idiotic slogans include:

Gallina Blanca - bool bool!
Gallina Blanca

Triactive
Imunele

Get ready for a cleanse!
Danone Activia

Overtaken by the ubiquitous toilet? Gentos. No prostatitis!
Gentos

When kids cough - a blue bear will help them!
Bromhexine

Flatulence has no chance! – Espumizan gives the answer
Espumizan

Where Russia
Baltic

Responsible for quality
Solodov

Beer with cork
Beer Patra

Mister Proper is more fun, the house is clean 2 times faster
Mr.Proper

Pink color. Trust him - and there are no stains
Vanish

Your hippos don't have tummy ache
Plantex

Giving the very best
Tchibo

Refresh
Stimorol Ice

Your feet will walk like a Swiss watch
Compression underwear

Your ass is smiling
Sudocrem.

Delight plays big
BMW (New BMW X5. Delight creates record breakers)

Bright taste of your circle
beer

I'm tough as an eggplant! Buy Tan Ayran

Taxi Saturn - we fight for each client!
Some interesting facts about slogans:

famous slogan
"Euroset" - prices are just about ... "
expressed the price positioning of the company, but in a very outrageous
way. As a result of an advertising campaign under this slogan, the share of Euroset
in the Moscow market of cell phone distributors increased from 2 to 5%.

Chocolate industry giants Nestle and Mars are suing in Russia over the copyright of the phrase
»Have a break«
("Pause"). These three words were used in commercials
both companies. Nestle has worldwide ads for Kit Kat chocolates
(“Have a break, have a KitKat” - “Pause, eat Kit Kat”). Mars has
in Russia for the Twix bar (“Take a break - eat Twix“).

Volkswagen tried for about ten years without much success to promote
its "beetle" in the US market. In America, then powerful, bulky,
"courageous" cars. And the German concern decided to focus on
that the small car is easier to park, economical and ideal
for a housewife wife with a child. This idea was expressed in the slogan
»Volkswagen is the best second car for an American family«
. After the advertising campaign, the "beetle" in the United States began to be in demand.
The ten worst slogans in Russia according to the magazine "The Secret of the Firm":

Oval - yum!

Mikoyanovsk Meat Processing Plant

Build the future with the warmth of your soul!

»Sloboda«, a line of oil and fat products

Your teeth choose "Rus"!

dental clinic