Create a banner for free online. Overview of available services
Hello! Today I want to tell you a little about what web banners are, what they are for, as well as what sizes a banner can be, its main functions and characteristics. By the way, this simple banner-picture, at the top of the article, I drew myself in Photoshop, in 10 minutes, using brushes and a gradient.
What is a banner, I think everyone knows. If someone does not know, then a banner is a graphic image (picture) of an advertising nature. Banners are often used for advertising purposes, they are placed on the site to attract new customers. When you click on such an advertisement, you are redirected to the web page of the customer who ordered the service.
Web banners are much more effective than the ones you see in newspapers, or billboards on the street, or flyers handed out near the subway. Why? Because the web banner has a specific address, you just need to click once with the mouse button and you will find yourself on the advertiser's resource.
Every day, looking through this or that site, you can see banners that represent some kind of advertising information. Banners can be of any size, horizontal and vertical, of different shapes and colors.
Banner sizes:Usually banners are used in GIF, JPEG or Flash format. Images of such formats can be either static or animated. JPEG and GIF pictures can be easily made in Photoshop. Flash or Java banners are good because they use vector graphics, they look much more solid than regular images, they weigh little, and besides, a Flash banner cannot be stolen and used for your own purposes. But sometimes the effectiveness of such a banner can be annoying if you overdo it with graphics or add sound effects.
Now let's talk about standards, that is, banner sizes. Of course, you can do anything, but I’ll write the most popular ones, these are: 480x60, 400x40, 336x280, 300x250, 250x250, 240x240, 234x60, 120x60, 125x125, 728x90, 160x600, 100x100, 120x 600, 300x600, 88x31. But this is just a small part. All banners are specified in pixels.
- The very first and main function is to attract attention.
- Interest the user. That is, to arouse interest in the advertised product or some service.
- Intrigue. For example, with such a text “Click and find out how to get $100” 🙂
- Engage in action. Let's make a colorful flash banner, when you hover over it, various effects will appear.
banner weight. That is, the size of the picture in bytes (or kilobytes). There are no special frames here, but everyone is trying to keep the weight small. Since with a large weight, the page loads very slowly and the visitor will most likely leave the site without even looking at the information he needs.
Animated banners are very popular on the Internet. Probably you yourself have noticed that the animation on the site always catches the eye than ordinary static pictures? But this should not be overdone. Many visitors complain about such banners.
Agree, you, too, at least once, but experienced dissatisfaction or even anger at a banner the size of half a monitor that suddenly appeared on the screen, which flashes in bright colors and does not allow you to read the information on the page until you remove it. And after this, I think it is unlikely that there will be a desire to visit this resource again.
Finding a balance in combination with quality and light weight requires certain knowledge, experience and talent. Instead of distracting and unnerving the visitor with a constant blinking of an advertising banner, it is easier to captivate him with a beautiful animated cartoon with minimal text. Where a brief description of the company's services or product is advertised.
There are banners that offer to first play a small mini-game or perform some action before going to the advertiser's site. Such banners are quite difficult to manufacture. They are performed using Flash and Java programs by programmers and designers.
What parts does the banner consist of?- Of course, the name and slogan.
- Picture, illustration showing the essence of this advertising banner.
- Corporate colors that are used on the advertised site.
- Text (e.g. address, phone number).
- Additional text or announcement.
It is necessary to take into account where the banners with advertising will be located and their number. It is best if the banners match the theme of the site. If the site is about cars, then there may be such banners: “where to buy tires”, or “discount on auto parts”, but in no way “we will teach you how to fish”.
The location of the banner also plays an important role. On the banner, which is placed on the main page, at the top or side, users most often pay attention. Of course, each banner contains a hyperlink to the customer's resource inside.
Banner design depends on the subject of the advertised resource. If the site is entertaining, then, accordingly, the banner will be in bright colors with attractive text. Various reputable companies, on the contrary, use soft, neutral tones and pay great attention to textual information.
BannerBoo is a service for creating HTML5 and AMP HTML banners online. Convenient, fast, without programming knowledge. All banners are stored in our cloud storage and can be changed at any time. You can export banners to PNG, JPG, animated GIFs, as well as download ready-made ZIP archives. Just try it - it's easy and fast!
How it works? Who uses the banner maker?BannerBoo is a great tool for creating animated HTML5 banners that display on any device (tablets, smartphones, etc.) You don't need to know how to code or be an animator - just follow the prompts, choose from ready-made templates and create your banners quickly and effortlessly efforts. For professionals, we have also provided advanced settings and features.
Is it possible to download BannerBoo?The banner can be downloaded as PNG or JPEG. You can also download a ZIP archive and generate a GIF. These features are available in the paid plan. Read more about tariffs on the "Tariff plans" page.
What is a responsive banner?Responsive banners automatically adjust to the width of the block/website they are in. They will always display correctly and proportionately
Responsiveness can be activated for any banner made in BannerBoo - you just need to check the box.
Banners are advertisements shown on a web page. They can be either static or animated, and of course they come in different sizes. Crello includes 4 types of banners: vertical, medium rectangle, large rectangle and horizontal.
The banner is a powerful digital marketing tool, they are the second largest segment after search advertising. Internet users often use Google Adwords, Google Display Network, Yandex Advertising Network and Bing Display Advertising for their marketing purposes. The main role of any banner ad is to attract customers and showcase what is on offer. This is why companies try to create amazing media advertising and use Google Adwords and Google Display Network effectively. Best of all, you can make your own ads, as Crello has all the features you need to create great banners.
Hello dear readers of the site. Today we will analyze several popular online services for creating a banner for a website. We will try to choose the best constructor for work, which will combine free functions and a Russian-language interface. Let's analyze their advantages and disadvantages. In the following articles we will talk about, in which you will see with examples that it is much more convenient to use online editors.
BannerBOO - online html5 banner makerThis online editor offers the possibility to create html5 banners. The design of the main page disposes the user to friendly communication with the service. It is designed as a landing page page. Everything is intuitive, which adds pluses to this editor.
There are two main interface languages: Russian and English. You can view examples of ready-made banners by clicking on the "Gallery" button or select "More" to learn about the capabilities of the online banner maker. In addition, on the start page, you can get acquainted with the tariff plans by selecting the "Prices" menu, create an online banner, read the company's blog, get acquainted with ready-made html5 banner templates.
BannerBOO offers its customers two pricing plans:
You can compare the possibilities of tariffs below:
Advantages :
Cons of creating an online html5 banner for free in this constructor:
Banner Fans () - this editor stands out for its great functionality and ease of creating a banner. The home page provides a layout that will change each time you make changes to the template. The start page is gloomy, but we didn't come here to admire it. Initially, this resource is in English, but over time, support for many languages \u200b\u200bhas appeared. The choice of language is in the upper right corner (indicated by an arrow on the screen below). I want to note right away that the translation is disgusting, it seems that they were translated by Google translator.
Consider the menu:
Any change in the settings can be viewed by clicking on the "Change banner" button. These buttons are at the bottom of the window. Here you can save it, get the code to embed on the site, download as a file. Want to create a new banner, click "Start New" and a new layout will open.
Flaws:
Advantages:
Canva () is an online service for creating a free website banner. On the main page, you are prompted to select a type:
Depending on the selected type , the appropriate templates will be offered to create a banner . Canva offers more layout options. It is enough to click on one of them, and it will be available for editing. Select any of the elements placed on the template (double click on it) and you can change it. This applies to both pictures and text.
The menu on the left is:
Canva.com also has paid features. To change the size of the layout, you need to subscribe for a month. The cost is 12.95%. A year is cheaper. By paying, you get certain benefits. But even without them, you can create a banner for free online using the free constructor functions.
Advantages :
Flaws :
Advertising is a necessary thing for any website. Only the cost of advertising tools is higher than the income from it. That's when many begin to be wiser in order to save at least a little. For such "tricky" we will tell you how to make a banner.
What are bannersA banner on the Internet is a rectangular advertising image with static or dynamic (animated) content. A banner can include both text and graphics. The banner, as a rule, is provided with a link that is activated after clicking on it with the mouse button.
Modern growth in the effectiveness of banner advertising is associated with the use of contextual targeting. At the same time, only those goods and services that are “consonant” with the theme of the resource are advertised on the site’s banners:
It would be nice to know how you can make a banner for the site. But first you need to understand the existing types of banners. There are the following types:
- Static banners - consist of a static image. They are pictures in JPEG or PNG format. They are characterized by low weight, which does not affect the page loading speed.
- Animated banners - animations created using GIF. Consists of several pictures replacing each other with a given frequency. The weight of a banner depends on the number of images used in it.
- Flash - in such a banner, the animation is based on Flash. It can respond to user actions.
Interactive content can be presented in the form of a game or questionnaire with the addition of sound. Drawings for animation are created using vector graphics.
There are many different banner sizes for the site. But the most popular ones are:
- 88 by 31 pixels;
- 120 by 60 pixels;
- 120 by 90 pixels;
- 120 by 240 pixels;
- 125 by 125 pixels;
- 120 by 600 pixels;
- 160 by 600 pixels;
- 180 by 150 pixels;
- 234 by 60 pixels;
- 240 by 400 pixels;
- 250 by 250 pixels;
- 300 by 600 pixels;
- 300 by 250 pixels;
- 336 by 280 pixels;
- 150 by 150 pixels;
- 468 by 60 pixels;
- 728 by 90 pixels.
The effectiveness of an advertising banner placed on the site depends not only on the popularity of the site. To a greater extent, its effectiveness depends on the level of implementation of the advertisement itself. A high-quality banner must meet several basic criteria:
- Attract the user's attention - but this does not mean that the banner should be too bright and blinking. Such advertising will irritate the visitor, not attention. The content of the banner should unobtrusively "hint" the user about its presence. Therefore, when selecting an image and text for it, the psychological factor should always be taken into account;
- Arouse interest - banners for the site should arouse the user's interest in the object of advertising. A product or service must be presented not only with taste, but also in an original way. The use of light wit and humor is encouraged:
- The incentive to click on the banner link is achieved due to the effect of some mystery and understatement,
embedded in the banner content. - The motivation to order a service or purchase - first of all, depends on the content of banner advertising. It should show the best aspects of the object of advertising or the benefits that the user can get from acquiring it.
- If the banner is intended to increase brand awareness and enhance its image, then the advertising content should inspire a sense of trust in the consumer. But do not cause negative associations.
Patterns that should be considered before placing a banner on the site:
- The larger the banner, the higher the probability of a user clicking on it. The most effective size is considered to be 240 by 400 pixels;
- Banner ads placed at the top (in the header) have the greatest effect. It can also be placed on the side or bottom of the page, but the efficiency here is somewhat lower;
- Animated banners are able to quickly attract the user's attention - the human eye intuitively reacts to movement.
Before you insert a banner on the site, you need to decide on the location of its placement. In this case, you need to take into account the size of the banner and the available free space on the pages. Having decided on the location of the ad unit, you can insert the banner code into the html page.
The code of most banners matches the pattern:
- a href="/link to the advertiser's site" - the address of the resource to which the user clicks on the banner;
- title="title" – the text displayed in the tooltip when hovering over the banner area;
- target="_blank" - sets the rules for displaying the advertiser's site after clicking on the banner link ("_blank" - opens in a new window);
- - prohibits search engines from processing this link;
- img src="https://www.website/wp-content/uploads/image path" - sets the path to the image displayed in the banner;
- alt="alternative text" - the text that will be displayed in the banner if its image is not loaded.
But it is not necessary to develop a banner yourself. To do this, you can use special online generators. To generate a banner code on such a service, you need to fill in several fields and click on the button:
Or you can order the creation of a banner in a professional studio. Then it will cost more ... Here are the approximate prices:
- Development of a regular GIF banner - from $25;
- Creating a banner based on Flash - $70-150;
- Resize - about 50% of its original price.
But if you're a little smarter, you can create a simple banner yourself. Here's what happens after ten minutes of manipulating the html code and image in Coreldraw :
Banner code:
If you tinker with the code a little more and add a couple of event handlers, you will get a banner with a changing picture. The image in the banner changes when you hover over it with the cursor.
Here's what happened:
Example code:
Let's take an example of how to make an animated banner using the Ulead GIF Animator program.
From the File menu, select Animation Wizard. In the window that appears, set the size of the future banner. In the next step, we load the prepared images:
Then the speed of changing pictures in the animation is set. In a small window, this speed is demonstrated by changing numbers.